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1.		Momentum how companies become unstoppable market forces Ron Rici, John Volkmann by Ricci, Ron Volkmann, John Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIC . Place hold Save to lists Add to cart (remove)
2.		The Longer long Tail how endless choice is creating unlimited demand by Anderson, Chris Material type: Text Publication details: London Random House Business Books 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 AND . Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The Analytical marketer How to transform your marketing organization by Sweetwood, Adele Material type: Text Publication details: Boston; Massachusetts Harvard Business Review Press 2016 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 SWE . Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge by King, Katie Material type: Text Publication details: New Delhi: Kogan Page, 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80028563 KIN . Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	The end of marketing humanizing your brand in the age of social media and AI by Gil, Carlos Material type: Text Publication details: New Delhi Kogan Page Ltd 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GIL . Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	AI strategy for sales and marketing connecting marketing, sales and customer experience by King, Katie Material type: Text Publication details: New Delhi Kogan Page 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80028563 KIN . Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Modern marketing using AI : leverage AI - enabled marketing automation and insights to drive customer journeys and maximize your brand equity/ by Malay A. Upadhyay & Pooja Chitnis by Upadhyay, Malay A Chitnis, Pooja Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: BPB Publications, 2022 Online resources: Click here to access online Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80028563 UPA. Place hold Save to lists Add to cart (remove)