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1.
Services marketing Text and cases Steve Baron and Kim Harris by
Material type: Text Text
Publication details: Houndmills Macmillan press Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 BAR , ...

2.
Services marketing people, technology, strategy by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London Prentice-Hall International 1991
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.8 LOV , ...

3.
The essence of services marketing by
Material type: Text Text
Publication details: New Delhi Prantice Hall of India Private Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PAY .

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