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Historical perspectives in marketing Essays in honor of Stanley C. Hollander edited by Terence Nevett by
Material type: Text Text
Publication details: India Lexinton Books 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HIS.

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Vintage marketing differentiation the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams by
Material type: Text Text
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WILL .

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Williamson Magor Library | International Management Institute New Delhi