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1.
Marketing and consumer identity in multicultural America by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8008900973 THA .

2.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant W Chan Kim, Renee Mauborgne by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KIM .

3.
Marketing and multicultural diversity edited by C.P Rao by
Material type: Text Text
Publication details: England Ashgate publishing ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR.

4.
Market segmentation how to do it how to profit from it Malcolm McDonald and Ian Dunbar by
Material type: Text Text
Publication details: New Delhi Elsevier 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DON .

5.
Aesthetics in marketing Rajat K Baisya, G Ganesh Das by
Material type: Text Text
Publication details: New Delhi Response Business Books from Sage 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8001 BAI .

6.
The discipline of market leaders choose your customers, narrow your focus, dominate your market by
Material type: Text Text
Publication details: New York Basic Books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TRE .

7.
Cutting- Edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T Wilcox by
Material type: Text Text
Publication details: New Jersey Pearson Education Inc 2019
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 VEN , ...

8.
The End of corporate imperialism by C. K Prahalad and Kenneth Lieberthal by
Material type: Text Text
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84091724 PRA .

9.
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Superconsumers A simple, speedy and sustainable path to superior growth by
Material type: Text Text
Publication details: Boston, Massachusetts Harvard Business Review Press 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 YOO .

10.
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Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar. by
Edition: [3rd ed.]. ed.  
Material type: Text Text
Publication details: MA Elsevier/Butterworth-Heinemann 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MCD .

11.
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/ by Don Peppers, Martha Rogers, and Bob Dorf by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Capstone Publishing, c1999
Online resources:
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PEP.

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