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	1.		Successful marketing strategy for high-tech firms by Viardot, Eric Material type: Text Publication details: Boston Artech House 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VIA . Place hold Save to lists Add to cart (remove)
	2.		Writing high-tech copy that sells by King, Janice M Material type: Text Publication details: John Wiley & Sons, 1995. 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1322 KIN . Place hold Save to lists Add to cart (remove)
	3.		Bringing new technology to market by Allen, Kathleen R Material type: Text Publication details: New Delhi Prentice-Hall of India 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 ALL . Place hold Save to lists Add to cart (remove)
	4.		The Chasm companion A fieldbook to crossing the chasm and inside the tornado by Wiefels, Paul Material type: Text Publication details: New York HarperCollins Publishers 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 WIE . Place hold Save to lists Add to cart (remove)
	5.		Successful marketing strategy for high-Tech firms by Viardot, Eric Edition: 3rd ed. Material type: Text Publication details: Boston Artech House 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VIA . Place hold Save to lists Add to cart (remove)
	6.		Crossing the chasm marketing and selling disruptive products to main stream customers by Moore, Geoffey A Edition: rev. ed. Material type: Text Publication details: New York Collins Business Essentials(Harper Collins publishers) 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MOO . Place hold Save to lists Add to cart (remove)

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