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1.
A short course in international marketing approaching and penetrating the global marketplace Jeffrey Edmund Curry. by
Material type: Text Text
Publication details: San Rafael, Calif. World Trade Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 CUR .

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Management of international advertising a marketing approach Dean M. Peebles and John K. Ryans, Jr. by
Material type: Text Text
Publication details: Boston Allyn and Bacon 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PEE .

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Global brand strategy world-wise marketing in the age of branding by
Material type: Text Text
Publication details: London Palgrave Macmillan 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 STE .

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