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	1.	Image from Amazon.com	Telemarketing in action a handbook of marketing and sales applications by Stevens, Michael Material type: Text Publication details: London McGraw-Hill 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 STE(Ref.) . Place hold Save to lists Add to cart (remove)
	2.		Relationship marketing Merlin stone & Neil Woodcock by Stone, Merlin Woodcock, Neil Material type: Text Publication details: London Kogan Page Ltd 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 STO . Place hold Save to lists Add to cart (remove)
	3.		Valuing your customers from quality information to quality relationships through database marketing by Jenkinson, Angus Material type: Text Publication details: London McGraw-Hill 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 JEN . Place hold Save to lists Add to cart (remove)
	4.		Direct and database marketing by McCorkell,Graeme Material type: Text Publication details: London kogan page 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MCC . Place hold Save to lists Add to cart (remove)
	5.		The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry by Newell,Frederick Material type: Text Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NEW . Place hold Save to lists Add to cart (remove)
	6.		Database marketing know what your customer wants by Linton, Lan Material type: Text Publication details: Delhi Macmillan India ltd 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 LIN , ... Place hold Save to lists Add to cart (remove)
	7.		Principles of direct and database marketing by Tapp, Alan Material type: Text Publication details: London Finacial times pitman publishing 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 TAP . Place hold Save to lists Add to cart (remove)
	8.		Consumer insight how to use data and market research to get closer to your customer Merlin Stone...[et al] by Stone, Merlin Material type: Text Publication details: New Delhi Kogan Page India 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 CON. Place hold Save to lists Add to cart (remove)
	9.		Advanced database marketing innovative methodologies and applications for managing customer relationships edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin by Coussement, Kristof Bock, Koen W. De Neslin, Scott A. Material type: Text Publication details: England Gower Publishing Ltd 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658. 8120285574 ADV. Place hold Save to lists Add to cart (remove)
	10.		B2B Data-Driven marketing sources, uses, results by Ruth P. Stevens and Theresa A. kushner by Stevens, Ruth P Kushner, Theresa A Material type: Text Publication details: Chicago Racom communication 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 STE . Place hold Save to lists Add to cart (remove)

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