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Results of search for 'su:"Customer services-Marketing"'
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Blattberg, Robert C
Booth, William D
Getz, Gary Thomas, J...
Swartz, Teresa A Iac...
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1.
Marketing strategies for design-build contracting
by
Booth, William D
Material type:
Text
Publication details:
New York
Chapman & Hall
1995
Availability:
Items available for loan:
International Management Institute New Delhi
(1)
Call number:
690.0688 BOO
.
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2.
Customer equity building and managing relationships as valuable assets
Robert C Blattberg, Gary Getz, Jacquelyn S Thomas
by
Blattberg, Robert C
Getz, Gary Thomas, Jacquelyn S
Material type:
Text
Publication details:
Boston
Harvard Business School Press
2001
Availability:
Items available for loan:
International Management Institute New Delhi
(1)
Call number:
658.812 BLA
.
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3.
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Handbook of services marketing and management
edited by Teresa A Swartz, and Dawn Iacobucci
by
Swartz, Teresa A Iacobucci, Dawn
Material type:
Text
Publication details:
Thousand Oaks
Sage Publications
2000
Availability:
Items available for loan:
International Management Institute New Delhi
(1)
Call number:
658 HAN(Ref.)
.
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Williamson Magor Library | International Management Institute New Delhi