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1.
Marketing strategies for design-build contracting by
Material type: Text Text
Publication details: New York Chapman & Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 690.0688 BOO .

2.
Customer equity building and managing relationships as valuable assets Robert C Blattberg, Gary Getz, Jacquelyn S Thomas by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BLA .

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Handbook of services marketing and management edited by Teresa A Swartz, and Dawn Iacobucci by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 HAN(Ref.).

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