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1.
Relationship marketing and CRM in Indian retail banking lessons from India's best CRM-Savvy banks by
Material type: Text Text
Publication details: Germany LAP LAMBERT Academic publishing GmbH & Co KG 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.10688 DAS .

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2.
Winning a billion consumers a disruptive approach for success in India by
Material type: Text Text
Publication details: New Delhi Sage 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.00954 JOS .

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Williamson Magor Library | International Management Institute New Delhi