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1.
Performance driven CRM how to make your customer relationship management vision a reality Stanley A Brown and Moosha Gulycz by
Material type: Text Text
Publication details: Ontario John Wiley & Sons Canada Ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BRO .

2.
The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by
Material type: Text Text
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT.

3.
The CRM handbook a business guide to customer relationship management by
Material type: Text Text
Publication details: Delhi Pearson Education 2002
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.812 DYC , ...

4.
Why CRM doesn't work how to win by letting customers manage the relationship by
Material type: Text Text
Publication details: London Kogan Page Ltd 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NEW .

5.
The customer management scorecard managing CRM for profit Neil Woodcock, Merlin Stone, Bryan Foss by
Material type: Text Text
Publication details: London Kogan page 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WOO .

6.
Customer relationship management integrating marketing strategy and information technology William G Zikmund, Raymond McLeod, Faye W Gilbert by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ZIK .

7.
The customer differential the complete guide to implementing customer relationship management by
Material type: Text Text
Publication details: New York AMACOM 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NYK .

8.
Customer relationship management a database approach V Kumar, Werner J Reinartz by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 KUM .

9.
Consumer insight how to use data and market research to get closer to your customer Merlin Stone...[et al] by
Material type: Text Text
Publication details: New Delhi Kogan Page India 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 CON.

10.
Desiging the customer-Centric organization a guide to strategy, structure and process by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 GAL .

11.
Customer relationship management a strategic perpective G. Shainesh, Jagdish N. Sheth by
Material type: Text Text
Publication details: Delhi Macmillan India ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 SHA , ...

12.
Customer in the boardroom? crafting customer-bases business strategy by
Material type: Text Text
Publication details: New Delhi Sage Response 2012
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.4012 BIJ , ...

13.
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Customer relationship management Urvashi Makkar & Harindar Kumar Makkar by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill 2012
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 MAK , ...

14.
Customer relationship management perspectives from the marketplace by Simon Knox ...[et al] by
Edition: Spl. Indian ed.  
Material type: Text Text
Publication details: London Routledge 2003
Availability: Not available: International Management Institute New Delhi: Checked out (1).

15.
Humanizing big data marketing at the meeting of data, social science and consumer insight by
Material type: Text Text
Publication details: New Delhi Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR .

16.
Customer relationship management concepts and technologies by Francis Buttle and Stan Maklan by
Edition: 3rd ed.  
Material type: Text Text
Publication details: London Routledge 2015
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 BUT , ... Not available: International Management Institute New Delhi: Checked out (1).

17.
Customer relationship management by
Material type: Text Text
Publication details: New Delhi Oxford University Press 2016
Availability: Not available: International Management Institute New Delhi: Checked out (1).

18.
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Customer relationship management concepts and technologies Francis Buttle & Stan Maklan by
Edition: 4th ed., ed.  
Material type: Text Text
Publication details: Oxon Routledge 2019
Availability: Items available for loan: International Management Institute New Delhi (10)Call number: 658.812 BUT , ...

19.
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Data storytelling in marketing how to tell persuasive stories through data by
Material type: Text Text
Publication details: London Kogan Page 2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 FLO .

20.
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Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage Publications Ltd., c2023
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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