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1.
Systematic approach to advertising creativity by
Material type: Text Text
Publication details: New YOrk McGraw-Hill Book company 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BAK .

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2.
The innovator's dilemma when new technologies cause great firms to fail by
Material type: Text Text
Publication details: Boston Harvard Business School press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 CHR .

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3.
Innovation by design what it takes to keep your company on the cutting edge by
Material type: Text Text
Publication details: New York AMACOM (American Management Association) 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 GAY .

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Williamson Magor Library | International Management Institute New Delhi