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1.
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Marketing to generation X by
Material type: Text Text
Publication details: New York Lexington Book 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8348 RIT .

2.
Promotion analysis creativity and Strategy by
Material type: Text Text
Publication details: Massachusetts Kent Publishing Company 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 DOM .

3.
Consumer behavior by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Jersey Prentice-Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOW , ...

4.
Handbook of demographics for marketing & advertising new trends in the American marketplace by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York Lexington Books 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 304.6'0973 LAZ(Ref.) .

5.
The laws of choice predicting customer behavior by
Material type: Text Text
Publication details: New York Free Press 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MAR .

6.
Employing qualitative methods in the private sector by
Material type: Text Text
Publication details: Thousand Oaks Sage 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 MIT .

7.
Cases in consumer behaviour edited by Gerrit Antonides and W. Fred Van Raaij by
Material type: Text Text
Publication details: Chichester John Wiley & Sons ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CAS.

8.
Marketing and consumer identity in multicultural America by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8008900973 THA .

9.
Lease financing & hire purchase (concept, law & procedures) with consumer credit by
Edition: 4th ed. 
Material type: Text Text
Publication details: New Delhi Bharat Law House 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.0414 VER .

10.
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Brand child remarkable insights into the minds of today's global kids and their relationship with brands Martin Lindstrom with Patricia B Seybold by
Material type: Text Text
Publication details: London Kogan Page 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834083 LIN .

11.
Call of the mall by
Material type: Text Text
Publication details: New York Simon & Schuster 2004
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 306.30973 UND , ...

12.
Ethnography for marketers A guide to consumer immersion by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 MAR .

13.
Effective advertising understanding when, how, and why advertising works by
Material type: Text Text
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TEL .

14.
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Brand choice revealing customers' unconscious-automatic and strategic thinking processes Randolph J Trappey and Arch G Woodside by
Material type: Text Text
Publication details: Houndmills Palgrave McMillan 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 TRA(Ref.) .

15.
Consumer cnetric category management how to increase profits by managing categories based on consumer needs ACNielsen, with John Karolefski and Al Heeller by
Material type: Text Text
Publication details: New Jersey John Wiley & sons inc 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.78 ACN .

16.
The 50-plus market why the future is age neutral when it comes to marketing & branding strategies by
Material type: Text Text
Publication details: London Kogan Page 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800844 STR .

17.
Let them eat cake making luxury to masses-as well as the classes by
Material type: Text Text
Publication details: Chicago Dearborn trade publishing 2005
Availability: Not available: International Management Institute New Delhi: Checked out (1).

18.
Dont think pink what really makes women by and how to increase your share of this crucial market Lisa Johnson, Andrea Learned by
Material type: Text Text
Publication details: New York AMACOM 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834082 JOH .

19.
Indian consumers emerging trends edited by G Radha Krishna by
Material type: Text Text
Publication details: Hyderabad ICFAI University press 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835954 IND.

20.
Aesthetics in marketing Rajat K Baisya, G Ganesh Das by
Material type: Text Text
Publication details: New Delhi Response Business Books from Sage 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8001 BAI .

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