Results of search for 'su:"Consumers"' › International Management Institute, Delhi catalog

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1.	Image from Amazon.com	Marketing to generation X by Ritchie, Karen Material type: Text Publication details: New York Lexington Book 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8348 RIT . Place hold Save to lists Add to cart (remove)
2.		Promotion analysis creativity and Strategy by Dommermuth, william P Material type: Text Publication details: Massachusetts Kent Publishing Company 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 DOM . Place hold Save to lists Add to cart (remove)
3.		Consumer behavior by Mowen, John C Edition: 4th ed. Material type: Text Publication details: New Jersey Prentice-Hall 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOW , ... Place hold Save to lists Add to cart (remove)
4.		Handbook of demographics for marketing & advertising new trends in the American marketplace by Lazer, William Edition: 2nd ed. Material type: Text Publication details: New York Lexington Books 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 304.6'0973 LAZ(Ref.) . Place hold Save to lists Add to cart (remove)
5.		The laws of choice predicting customer behavior by Marder, Eric Material type: Text Publication details: New York Free Press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MAR . Place hold Save to lists Add to cart (remove)
6.		Employing qualitative methods in the private sector by Mitchell,Marilyn L Material type: Text Publication details: Thousand Oaks Sage 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 MIT . Place hold Save to lists Add to cart (remove)
7.		Cases in consumer behaviour edited by Gerrit Antonides and W. Fred Van Raaij by Antonides, Gerrit Raaij, w. fred Material type: Text Publication details: Chichester John Wiley & Sons ltd 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CAS. Place hold Save to lists Add to cart (remove)
8.		Marketing and consumer identity in multicultural America by Tharp, Marye C Material type: Text Publication details: Thousand Oaks Sage Publications 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8008900973 THA . Place hold Save to lists Add to cart (remove)
9.		Lease financing & hire purchase (concept, law & procedures) with consumer credit by Verma, J.C Edition: 4th ed. Material type: Text Publication details: New Delhi Bharat Law House 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 332.0414 VER . Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Brand child remarkable insights into the minds of today's global kids and their relationship with brands Martin Lindstrom with Patricia B Seybold by Lindstrom, Martin Seybold, Patricia B Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834083 LIN . Place hold Save to lists Add to cart (remove)
11.		Call of the mall by Underhill, Paco Material type: Text Publication details: New York Simon & Schuster 2004 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 306.30973 UND , ... Place hold Save to lists Add to cart (remove)
12.		Ethnography for marketers A guide to consumer immersion by Mariampolski, Hy Material type: Text Publication details: Thousand Oaks Sage Publications 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 MAR . Place hold Save to lists Add to cart (remove)
13.		Effective advertising understanding when, how, and why advertising works by Tellis, Gerard J Material type: Text Publication details: New Delhi Response Books 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TEL . Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Brand choice revealing customers' unconscious-automatic and strategic thinking processes Randolph J Trappey and Arch G Woodside by Trappey, Randolph J Woodside, Arch G Material type: Text Publication details: Houndmills Palgrave McMillan 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 TRA(Ref.) . Place hold Save to lists Add to cart (remove)
15.		Consumer cnetric category management how to increase profits by managing categories based on consumer needs ACNielsen, with John Karolefski and Al Heeller by ACNielsen Company Karolefski, John Heller, Al Material type: Text Publication details: New Jersey John Wiley & sons inc 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.78 ACN . Place hold Save to lists Add to cart (remove)
16.		The 50-plus market why the future is age neutral when it comes to marketing & branding strategies by Stroud, Dick Material type: Text Publication details: London Kogan Page 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800844 STR . Place hold Save to lists Add to cart (remove)
17.		Let them eat cake making luxury to masses-as well as the classes by Danziger, pamela N Material type: Text Publication details: Chicago Dearborn trade publishing 2005 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
18.		Dont think pink what really makes women by and how to increase your share of this crucial market Lisa Johnson, Andrea Learned by Johnson, Lisa Learned, Andrea Material type: Text Publication details: New York AMACOM 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834082 JOH . Place hold Save to lists Add to cart (remove)
19.		Indian consumers emerging trends edited by G Radha Krishna by Radha Krishna, G ICFAI Material type: Text Publication details: Hyderabad ICFAI University press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835954 IND. Place hold Save to lists Add to cart (remove)
20.		Aesthetics in marketing Rajat K Baisya, G Ganesh Das by Baisya, Rajat K Das, G Ganesh Material type: Text Publication details: New Delhi Response Business Books from Sage 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8001 BAI . Place hold Save to lists Add to cart (remove)