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	1.		Consumer marketing strategies by Harvard Business Review Material type: Text Publication details: Massachssets Harvard Business Review 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835 con. Place hold Save to lists Add to cart (remove)
	2.		Understanding green consumer behaviour a qualitative cognitive approach by Wagner, Sigmund A Material type: Text Publication details: London Routledge 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 WAG . Place hold Save to lists Add to cart (remove)
	3.		Qualitatives marketing research a cultural approach Johanna Moisander and Anu Valtonen by Moisander, Johanna Valtonen, Anu Material type: Text Publication details: London Sage Publications 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MOI . Place hold Save to lists Add to cart (remove)
	4.		Why people buy things they dont need understanding and predicting consumer behavior by Danziger, pamela N Material type: Text Publication details: Chicago Dearborn trade publishing 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 DAN . Place hold Save to lists Add to cart (remove)
	5.		Statistics for marketing and consumer research by Mazzocchi, Mario Material type: Text Publication details: Log Angeles Sage 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAZ . Place hold Save to lists Add to cart (remove)
	6.		Qualitative consumer & marketing research Russell Belk, Eileen Fischer and Robert V. Kozinets by Belk, Russell Fischer, Eileen Kozinets, Robert V Material type: Text Publication details: Los Angeles Sage 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BEL . Place hold Save to lists Add to cart (remove)
	7.		Business consumer analytics by Panda, Tapan K Material type: Text Publication details: New Delhi Excel Books 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834 PAN . Place hold Save to lists Add to cart (remove)

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