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1.
Handbook of marketing scales Multi-item measures for marketing and consumer behavior research by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Thousand Oaks Sage 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BEA(Ref.) .

2.
Advertising research the internet consumer behavior and strategy edited by George Zinkhan by
Material type: Text Text
Publication details: Chicago American Marketing Association 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV.

3.
The Handbook of brand management scales Lia Zarantonello Lia and Veronique Pauwels-Delassus by
Material type: Text Text
Publication details: London Routledge 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ZAR .

4.
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Consumer culture theory edited by Eric J. Arnould & Craig J. Thompson by
Material type: Text Text
Publication details: London Sage 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 306.3 CON.

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