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1.
MRUC- Hansa Research Guide to Indian markets 2006 An indispensable guide with distilled insights on Indian consumers & Markets MRUC Hansa Research by
Material type: Text Text
Publication details: Mumbai Media Research Users Council (MRUC) 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.10954 MRU.

2.
Consumer behaviour and consumer protection in India edited by Meenu Agrawal by
Material type: Text Text
Publication details: New delhi New Century publications 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 381.340954 CON.

3.
Indian consumers emerging trends edited by G Radha Krishna by
Material type: Text Text
Publication details: Hyderabad ICFAI University press 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.835954 IND.

4.
Ride the change a perspective on the changing Indian consume, market and marketing by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw-Hill publishing company ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PAR .

5.
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Rural marketing developing the non-urban consumer by
Edition: 3rd ed. 
Material type: Text Text
Publication details: New Delhi Sage 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 VEL .

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