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1.
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Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman foreword by Roger Martin by
Material type: Text Text
Publication details: London University of Toronto Press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 FLU.

2.
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Consumer behavior Building marketing strategy by David L. Mothersbaugh, Del I Hawkins and Amit Mookerjee by
Edition: 13th ed.  
Material type: Text Text
Publication details: Chennai McGraw-Hill Education (India) Pvt Ltd 2020
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOT , ...

3.
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Consumer behavior by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Edition: 12th ed.  
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt Ltd 2019
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SCH .

4.
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Consumer behavior building marketing strategy by David L. Mothersbaugh ...[et al] by
Edition: 14th ed. 
Material type: Text Text
Publication details: Chennai McGraw-Hill Education 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON. Not available: International Management Institute New Delhi: Checked out (1).

5.
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Think like a marketer what it really takes to stand out from the crowd, the clutter, and the competition by
Material type: Text Text
Publication details: New Delhi Time Group Books 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SON .

6.
Customer relationship management concept & application Alok Kumar, Chhabi Sinha & Rakesh Sharma by
Material type: Text Text
Publication details: New Delhi Biztantra Publications 2007
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.812 KUM , ...

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