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	1.		Customer retention an intergrated process for keeping your best customers by Lowenstein, Michael W Material type: Text Publication details: Milwau Kee ASQC Quality Press 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 LOW . Place hold Save to lists Add to cart (remove)
	2.		Consumer demand in India with special reference to Punjab and Gujrat by Sandhu, H. S Material type: Text Publication details: Amritsar Gurunanak Dev University 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.41 SAN . Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com	Advances in consumer marketing edited by Mark Jenkins and Simon Knox by Jenkins, Mark Knox, Simon Material type: Text Publication details: London Kogan Page 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 ADV. Place hold Save to lists Add to cart (remove)
	4.		Meetings of minds creating the market - based enterprise by Barabba, Vinceut P Material type: Text Publication details: Boston Harrard Business School Press 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BAR . Place hold Save to lists Add to cart (remove)
	5.		World-class customer satisfaction by Barsky, Jonathan D Material type: Text Publication details: Illionois Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BAR . Place hold Save to lists Add to cart (remove)
	6.		Market driven management Using the new marketing concept to create a customer-oriented Company by Webster, Frederick E Material type: Text Publication details: New York John Wiley & Sons Inc 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEB . Place hold Save to lists Add to cart (remove)
	7.		Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 5th ed. Material type: Text Publication details: New Delhi Prentice Hall of India Private Limited 1994 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 SCH , ... Place hold Save to lists Add to cart (remove)
	8.		Consumer behavior by Mowen, John C Edition: 4th ed. Material type: Text Publication details: New Jersey Prentice-Hall 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOW , ... Place hold Save to lists Add to cart (remove)
	9.		Consumer behavior a decision making approach C. Glenn Walters, Blaise J. Bergiel by Walters, C. Glenn Bergiel, Blaise J. Material type: Text Publication details: Ohio South-Western Publishing Company 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 WAL . Place hold Save to lists Add to cart (remove)
	10.		Consumer behavior James F. Engel, Roger D. Blackwell, Paul W. Miniard by Engel, James F Blackwell, Roger D. Miniard, Paul W. Edition: 6th ed. Material type: Text Publication details: Chicago The Dryden Press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ENG . Place hold Save to lists Add to cart (remove)
	11.		Urban consumer theory Geoffrey K. Turnbull; with commentary by James R. Follain and C. F. Sirmans by Turnbull, Geoffrey K Material type: Text Publication details: Washington Urban Institute Press 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 333.33'8 TUR . Place hold Save to lists Add to cart (remove)
	12.		Consumer protection and satisfaction legal and managerial dimensions by Gulshan, S. S Material type: Text Publication details: New Delhi Wiley Eastern 1994 Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 343.071 GUL , ... Place hold Save to lists Add to cart (remove)
	13.		Changing consumer behaviour by Robert East by East, Robert Material type: Text Publication details: London Cassell Educational 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 EAS . Place hold Save to lists Add to cart (remove)
	14.		Handbook of consumer behaviour edited by Thomas S. Robertson and Harald H. Kassarjian by Robertson, Thomas S., ed. Kassarjian, Harold H., ed. Material type: Text Publication details: New Jersey Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HAN. Place hold Save to lists Add to cart (remove)
	15.		Consumer behaviour by Schiffman, Leon G Edition: 4th ed. Material type: Text Publication details: New Delhi prentice Hall 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SCH . Place hold Save to lists Add to cart (remove)
	16.		Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by Zickhowsky, Judith Lyme Material type: Text Publication details: Westport Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI . Place hold Save to lists Add to cart (remove)
	17.		Consumer market demographics in India edited by S. K. Rao by Rao, S. K. Edition: rev. ed. Material type: Text Publication details: New Delhi NCAER 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.41 CON. Place hold Save to lists Add to cart (remove)
	18.		Markets for consumer products in India S. L. Rao and I. Natarajan by Rao, S. L Natarajan, I. Material type: Text Publication details: Delhi Global Business Press 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.41 RAO . Place hold Save to lists Add to cart (remove)
	19.		The 6 imperatives of marketing lessons from the world's best companies by Magrath, Allan J Material type: Text Publication details: New York Amacom 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAG . Place hold Save to lists Add to cart (remove)
	20.		Consumer behavior buying having and being by Solomon, Michael R Material type: Text Publication details: Boston Allyn and Bacon 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 SOL . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi