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Brand child remarkable insights into the minds of today's global kids and their relationship with brands Martin Lindstrom with Patricia B Seybold by
Material type: Text Text
Publication details: London Kogan Page 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.834083 LIN .

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Born to buy the commercialized child and the new consumer culture by
Material type: Text Text
Publication details: New York Scribner 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 305.230973 SCH .

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Williamson Magor Library | International Management Institute New Delhi