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1.
Buzz harness the power of influence and create demand Marian Salzman, Ira Matathia, Ann O'Reilly by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SAL .

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2.
Connected marketing the viral, Buzz and world of mouth revolution edited by Justin Kirby and Paul Marsden by
Material type: Text Text
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 CON, ...

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Williamson Magor Library | International Management Institute New Delhi