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1.
Branding unbound the future of advertising, sales and the brand experience in the wireless age by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India pvt ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAT .

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2.
Best practice cases in branding lessons form the world's strongest brands by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New delhi Dorling Kindersley (India) pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KEL , ...

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Creating signature stories Strategic messaging that persuades, energizes and inspires David Aaker by
Material type: Text Text
Publication details: New York Morgan James Publishing 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 AAK .

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Williamson Magor Library | International Management Institute New Delhi