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1.
What's in a brand? Building brand equity through advertising by
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 1998
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 JON , ...

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2.
Principles of advertising and IMC by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill publishing company ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DUN .

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Williamson Magor Library | International Management Institute New Delhi