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	1.		Relationship marketing Merlin stone & Neil Woodcock by Stone, Merlin Woodcock, Neil Material type: Text Publication details: London Kogan Page Ltd 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 STO . Place hold Save to lists Add to cart (remove)
	2.		Total branding by design how to make your brand's packaging move effective by Southgate, Paul Material type: Text; Format: print ; Nature of contents: Publication details: London Kogan Page 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SOU . Place hold Save to lists Add to cart (remove)
	3.		Beyond branding How sarvy marketers buidl brand equity to creat products and open new markets by Marconi Joe Material type: Text Publication details: Chicago Probus Publishing 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAR . Place hold Save to lists Add to cart (remove)
	4.		The handbook of brand management by Arnold, David Material type: Text Publication details: London Century Business 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ARN . Place hold Save to lists Add to cart (remove)
	5.		Understanding Brands by 10 people who do edited by Don Cowley by Cowley, Don, ed. Material type: Text Publication details: London Kogan Page 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 UND. Place hold Save to lists Add to cart (remove)
	6.		Packaging as an effective marketing tool by Stewart,Bill Material type: Text Publication details: Leatherhead Pira international 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.823 STE . Place hold Save to lists Add to cart (remove)
	7.		Strategic brand management Creating and sustaining Brand equity long term by Kapferer,Jean-Noel Edition: 2nd ed. Material type: Text Publication details: London Kogan page 1997 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.827 KAP , ... Place hold Save to lists Add to cart (remove)
	8.		Leveraging the corporate brand James R Gregory with Jack G Wiechmann by Gregory,James R Wiechmann,Jack G Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	9.		The brand chartering hand-book how brand organizations learn living scripts by Macrae, Chris Material type: Text Publication details: Harlow Addison-Wesley publishing company 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAC . Place hold Save to lists Add to cart (remove)
	10.		Hi'tech Hi'Touch branding creating brand power in the age of technology Paul Temporal and K.C. Lee by Temporal, Paul Lee, K.C Material type: Text Publication details: Singapore John Wiley & sons(Asia)Pte ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TEM . Place hold Save to lists Add to cart (remove)
	11.		The customer revolution how to thrive when customers are in control Patricia B. Seybold with Ronni T.Marshak and Jeffrey M.Lewis by Seybold, patricia B Lewis, Jeffrey M Marshak, Ronni T Material type: Text Publication details: New York Crown Business 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SEY . Place hold Save to lists Add to cart (remove)
	12.		Branding @ the digital age edited by Herbert Meyers and Richard Gerstman by Meyers, Herbert Gerstman, Richard Material type: Text Publication details: New York Palgrave 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
	13.		Asian branding a great way to fly by Batey, Ian Material type: Text Publication details: Singapore Prentice Hall 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BAT . Place hold Save to lists Add to cart (remove)
	14.		Brands visions and values edited by John Goodchild and Clive Callow by Goodchild, John Callow, Clive Material type: Text Publication details: Chichester John Wiley & Sons 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
	15.		A branded world adventures in public relations and the creation of superbrands by Levine, Michael Material type: Text Publication details: New Jersey John Wiley & sons inc xip 1960 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LEV . Place hold Save to lists Add to cart (remove)
	16.		Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing an anthology selected and interpreted by John M.T Balmer and Stephen A. Greyser by Balmer, John M.T Greyser, Stephen A Material type: Text Publication details: London Routledge 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 REV. Place hold Save to lists Add to cart (remove)
	17.		Inclusive branding the why and how of a holistic approach to brands Klaus Schmidt and Chris Ludlow by Schmidt, Klaus Ludlow, Chris Material type: Text Publication details: New York Palgrave Macmillan 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH . Place hold Save to lists Add to cart (remove)
	18.		Building brands in the indian market by Panda, Tapan K Material type: Text Publication details: New Delhi Excel books 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PAN . Place hold Save to lists Add to cart (remove)
	19.		Brands sense how to build prowerful brands through touch, taste, smell sight & sound by Lindstrom, Martin Material type: Text Publication details: New Delhi Kogan page India 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LIN . Place hold Save to lists Add to cart (remove)
	20.		Brand culture edited by Jonathan E. Schroeder and Miriam Salzer by Salzer-morling, Miriam Schroeder, Jonathan E Material type: Text Publication details: London Rouledge 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi