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	1.		Branding - A key marketing tool edited by John M. Murphy by Murphy, John M., ed. Material type: Text Publication details: London Macmillan 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MUR. Place hold Save to lists Add to cart (remove)
	2.		Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by Zickhowsky, Judith Lyme Material type: Text Publication details: Westport Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI . Place hold Save to lists Add to cart (remove)
	3.		Leveraging the corporate brand James R Gregory with Jack G Wiechmann by Gregory,James R Wiechmann,Jack G Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	4.		Driving brand value using marketing to manage profitable stakeholder relationships by Tom Duncan,Sandra Moriarty by Duncan,Tom Moriarty,Sandra Material type: Text Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DUN . Place hold Save to lists Add to cart (remove)
	5.		Hi'tech Hi'Touch branding creating brand power in the age of technology Paul Temporal and K.C. Lee by Temporal, Paul Lee, K.C Material type: Text Publication details: Singapore John Wiley & sons(Asia)Pte ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TEM . Place hold Save to lists Add to cart (remove)
	6.		Experiential marketing how to get customers to sense, feel, think, act and relate to your company and brands by Schmitt, Bernd H Material type: Text Publication details: New York Free press 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH . Place hold Save to lists Add to cart (remove)
	7.		Branding across borders a guide to global brand marketing James R Gregory,Jack G Wiechmann by Gregory, James R Wiechmann, Jack G Material type: Text Publication details: Chicago McGraw-Hill 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	8.		The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by Freeland, John G Material type: Text Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT. Place hold Save to lists Add to cart (remove)
	9.		Designing brand identitiy a complete guide to creating,building, and maintaining strong brads by Wheeler, Alina Material type: Text Publication details: New Jersey John Wiley & Sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHE . Place hold Save to lists Add to cart (remove)
	10.		Legendary brands unleashing of the power of storytelling to create a winning marketing strategy by Vincent, Laurence Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VIN . Place hold Save to lists Add to cart (remove)
	11.		Momentum how companies become unstoppable market forces Ron Rici, John Volkmann by Ricci, Ron Volkmann, John Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIC . Place hold Save to lists Add to cart (remove)
	12.		Brand failures truth about the hundred biggest branding mistakes of all time by Haig, Matt Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAI . Place hold Save to lists Add to cart (remove)
	13.		Global brand strategy unlocking brand potential acrss countries, cultures & markets by Van Gelder, Sicco Material type: Text Publication details: London Kogan page 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN . Place hold Save to lists Add to cart (remove)
	14.		The brand marketing book creating, managing and extending the value of your brand by Marconi, Joe Material type: Text Publication details: Illinois NTC business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MAR . Place hold Save to lists Add to cart (remove)
	15.		Brands and branding edited by Rita Clifton and John Summons, with Sameena Ahmad by Clifton, Rita Simmons, John Ahmad, Sameena Material type: Text Publication details: London The Economist in association with Profile Book Ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
	16.		Private label strategy how to meet the store brand challenge Nirmalya kumar, Jn-Benedict E.M. Steenkamp by Kumar, Nirmalya Steenkamp, jan-Benedict E.M. Material type: Text Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KUM . Place hold Save to lists Add to cart (remove)
	17.		Branding a store how to build successful retail brands in a changing marketplace by Floor, Ko Material type: Text Publication details: London Kogan page 2007 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FLO . Place hold Save to lists Add to cart (remove)
	18.		Primal branding create zealots for your brand, your company and the future by Hanlon, Patrick Material type: Text Publication details: New York Free Press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAN . Place hold Save to lists Add to cart (remove)

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