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1.
The real power of brands making brands work for competitive advantage by
Material type: Text Text
Publication details: London Pitman Publishing 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CRA .

2.
Strategic Brand Management new approaches to creating and evaluating brand equity by
Material type: Text Text
Publication details: London Kogan Page Ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP .

3.
Building brands directly creating business value from customer relationships by
Material type: Text Text
Publication details: London Macmillan Press Ltd 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PEA .

4.
Strategic brand management New approaches to creating and evaluating brand equity by
Material type: Text Text
Publication details: London Global Business Press 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP .

5.
Strategic brand management Creating and sustaining Brand equity long term by
Edition: 2nd ed. 
Material type: Text Text
Publication details: London Kogan page 1997
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.827 KAP , ...

6.
Brand management The Indian context by
Material type: Text Text
Publication details: New Delhi Vikash Publishiing House Pvt Ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 658.827 MOO , ...

7.
Competing on value bridging the gap between brand and cusomer value Stan Maklan and Simor Knox by
Material type: Text Text
Publication details: London Financial times 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 MAK .

8.
Brand Leadership David A Aaker, Erich Joachimsthaler by
Material type: Text Text
Publication details: New York Free Press 2000
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 AAK , ...

9.
Branding in Asia the creation, development and management of Asian brand for the global market by
Material type: Text Text
Publication details: Singapore John Wiley & Sons 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827095 TEM .

10.
The essential brand book over 100 techniques to increase brand value by
Material type: Text Text
Publication details: London Kogan page limited 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ELL .

11.
Marketing from advertising to zen by
Material type: Text Text
Publication details: Delhi Addison-Wesley Longman 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 AMB .

12.
Branding @ the digital age edited by Herbert Meyers and Richard Gerstman by
Material type: Text Text
Publication details: New York Palgrave 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA.

13.
Advanced brand management from vision to valuation by
Material type: Text Text
Publication details: Singapore John Wiley & Sons 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TEM .

14.
The brand management checklist proven tools and techniques for creating winning brands by
Material type: Text Text
Publication details: London Kogan Page 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VAN .

15.
Brand new brand thinking brought to life by 11 experts who do edited by Merry Baskin and Mark Earls by
Material type: Text Text
Publication details: London Kogan Page 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA.

16.
Brand management by
Material type: Text Text
Publication details: New Delhi Excel books 2002
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 VER , ...

17.
Case studies in brand management by
Material type: Text Text
Publication details: Hyderabad ICFAI centre for management research 2004
Availability: Not available: International Management Institute New Delhi: Checked out (1).

18.
Moment of truth redefining the CEO's brand management agenda Andreas Bauer...[et al] by
Material type: Text Text
Publication details: New York Palgrave Macmillan 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOM.

19.
Brand management Mahim Sagar...[et al] by
Material type: Text Text
Publication details: New Delhi Ane Books pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BRA, ...

20.
The new strategic brands management creating and sustaining brand equity long term by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Kogan Page India pvt ltd 2009
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.827 KAP , ...

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