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	1.		Buyer Behavior a decision-making approach by Horton,Raymond.L Material type: Text Publication details: Columbus Charles EMerrill publishing company 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 HOR . Place hold Save to lists Add to cart (remove)
	2.		Brand failures truth about the hundred biggest branding mistakes of all time by Haig, Matt Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAI . Place hold Save to lists Add to cart (remove)
	3.		Buzz harness the power of influence and create demand Marian Salzman, Ira Matathia, Ann O'Reilly by Salzman, Marian Matathia, Ira O'Reilly, Ann Material type: Text Publication details: New Jersey John Wiley & Sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SAL . Place hold Save to lists Add to cart (remove)
	4.		Beyond the brand why engaging the right customers is essential to winning in business by Winsor, John Material type: Text Publication details: Chicago Dearborn trade books 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.56 WIN . Place hold Save to lists Add to cart (remove)
	5.		Firebrands building brand loyalty in the internet age Michael Moon with Doug Millison by Moon, Michael Millison, Doug Material type: Text Publication details: New Delhi McGraw-Hill Publishing Company Ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOO . Place hold Save to lists Add to cart (remove)
	6.	Image from Amazon.com	Married to the brand why consumers bond with some brands for life lessons from 60 years of research into the psy.... by McEwan, William J Material type: Text Publication details: New York Gallup Press 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 MCE . Place hold Save to lists Add to cart (remove)
	7.	Image from Amazon.com	Brand love building strong consumer-brand connections by Michael, Lydia Material type: Text Publication details: London Kogan Page 2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 MIC . Place hold Save to lists Add to cart (remove)

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