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1.		Repeat-buying facts, theory and application by Ehrenberg, A.S.C Material type: Text Publication details: New York Oxford University Press 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 EHR . Place hold Save to lists Add to cart (remove)
2.		Cyberbranding brand building in the digital economy by Breakenridge, Deirdre Material type: Text Publication details: London Financial Times/Prentice Hall 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRE . Place hold Save to lists Add to cart (remove)
3.		Brand failures truth about the hundred biggest branding mistakes of all time by Haig, Matt Material type: Text Publication details: London Kogan Page 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAI . Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Brand choice revealing customers' unconscious-automatic and strategic thinking processes Randolph J Trappey and Arch G Woodside by Trappey, Randolph J Woodside, Arch G Material type: Text Publication details: Houndmills Palgrave McMillan 2005 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 TRA(Ref.) . Place hold Save to lists Add to cart (remove)
5.		Brand washed Tricks companies use to manipulate our minds and persuadeus to buy by Lindstrom, Martin Material type: Text Publication details: New delhi Kogan page 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 LIN . Place hold Save to lists Add to cart (remove)
6.		Firebrands building brand loyalty in the internet age Michael Moon with Doug Millison by Moon, Michael Millison, Doug Material type: Text Publication details: New Delhi McGraw-Hill Publishing Company Ltd 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MOO . Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Brand protection in the online world a comprehensive guide David N Barnett by Barnett, David N Material type: Text Publication details: London Kogan page 2017 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BAR , ... Place hold Save to lists Add to cart (remove)