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	1.		Managing Brand equity Capitalizing on the value of a Brand name by Aaker, David A Material type: Text Publication details: New York The Free Press 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 AAK(Ref). . Place hold Save to lists Add to cart (remove)
	2.		Branding - A key marketing tool edited by John M. Murphy by Murphy, John M., ed. Material type: Text Publication details: London Macmillan 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MUR. Place hold Save to lists Add to cart (remove)
	3.		Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by Zickhowsky, Judith Lyme Material type: Text Publication details: Westport Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI . Place hold Save to lists Add to cart (remove)
	4.		Leveraging the corporate brand James R Gregory with Jack G Wiechmann by Gregory,James R Wiechmann,Jack G Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	5.		Driving brand value using marketing to manage profitable stakeholder relationships by Tom Duncan,Sandra Moriarty by Duncan,Tom Moriarty,Sandra Material type: Text Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DUN . Place hold Save to lists Add to cart (remove)
	6.		Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Material type: Text Publication details: New Jersey Prentice-Hall 1998 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KEL , ... Place hold Save to lists Add to cart (remove)
	7.		The 22 immutable laws of branding how to build a product or service into a world-class brand Al Ries,Laura Ries by Ries, Al Ries, Laura Material type: Text Publication details: New York Harper Collins Publishers 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIE . Place hold Save to lists Add to cart (remove)
	8.		Brand Asset management driving profitable growth through your brands by Davis, scott M Material type: Text Publication details: San francisco Jessey Bass 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV . Place hold Save to lists Add to cart (remove)
	9.		Hi'tech Hi'Touch branding creating brand power in the age of technology Paul Temporal and K.C. Lee by Temporal, Paul Lee, K.C Material type: Text Publication details: Singapore John Wiley & sons(Asia)Pte ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TEM . Place hold Save to lists Add to cart (remove)
	10.		Experiential marketing how to get customers to sense, feel, think, act and relate to your company and brands by Schmitt, Bernd H Material type: Text Publication details: New York Free press 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SCH . Place hold Save to lists Add to cart (remove)
	11.		24 brand mantras finding a place in the minds and hearts of consumers by Kapoor, Jagdeep Material type: Text Publication details: New Delhi Response books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP . Place hold Save to lists Add to cart (remove)
	12.		e-brands building an internet business at breakneck speed by Carpenter, Phil Material type: Text Publication details: Massachusetts Harvard Business School Press 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CAR . Place hold Save to lists Add to cart (remove)
	13.		Branding across borders a guide to global brand marketing James R Gregory,Jack G Wiechmann by Gregory, James R Wiechmann, Jack G Material type: Text Publication details: Chicago McGraw-Hill 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	14.		The Infinite asset managing brands to build new values Same Hill, Chris Lederer by Hill, Sam Lederer, Chris Material type: Text Publication details: Boston Harvard Business School Press 2001 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 HIL , ... Place hold Save to lists Add to cart (remove)
	15.		The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability edited by John G Freeland by Freeland, John G Material type: Text Publication details: New York McGraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ULT. Place hold Save to lists Add to cart (remove)
	16.		Designing brand identitiy a complete guide to creating,building, and maintaining strong brads by Wheeler, Alina Material type: Text Publication details: New Jersey John Wiley & Sons 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHE . Place hold Save to lists Add to cart (remove)
	17.		Legendary brands unleashing of the power of storytelling to create a winning marketing strategy by Vincent, Laurence Material type: Text Publication details: Chicago Dearborn Trade Publishing 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 VIN . Place hold Save to lists Add to cart (remove)
	18.		Momentum how companies become unstoppable market forces Ron Rici, John Volkmann by Ricci, Ron Volkmann, John Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIC . Place hold Save to lists Add to cart (remove)
	19.		Reinventing the brand can top brands survive the new market realities? by Kapferer, Jean-Noel Material type: Text Publication details: London Kogan Page 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 KAP . Place hold Save to lists Add to cart (remove)
	20.		Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn by Davis, Scott M Dunn, Michael Material type: Text Publication details: San Francisco Jossy-Bass 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi