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1.
DAGMAR defining advertising goals for measured advertising results by Solomon Dutka by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Illinois NTC Business Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 DUT .

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2.
AD critique how to deconstruct ads in order to build better advertising by
Material type: Text Text
Publication details: New Delhi Sage publications India pvt ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TAG .

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Williamson Magor Library | International Management Institute New Delhi