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	1.		Current issues & research in advertising 1983 edited by James H. Leigh & Claude R. Martin by Michigan, University, Graduate school of business administration division of research Leigh, James H. Martin, Claude R. Material type: Text Publication details: Michigan Division of Research Graduate School of Business Aministration 1983 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'05 CUR. Place hold Save to lists Add to cart (remove)
	2.		Using qualitative research in advertising strategies, techniques, and applications Margaret A Morrison...[et al.] by Morrison, Margaret A Material type: Text Publication details: Thousand Oaks Sage Publications 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1072 USI. Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com	Successful advertising research methods Jack Haskins & Alice Kendrick by Haskins,Jack Kendrick, Alice Material type: Text Publication details: Lincolnwood NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.1072 HAS . Place hold Save to lists Add to cart (remove)
	4.		Advertising research the internet consumer behavior and strategy edited by George Zinkhan by Zinkhan, George M American marketing Association Material type: Text Publication details: Chicago American Marketing Association 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 ADV. Place hold Save to lists Add to cart (remove)
	5.		Advertising and public relations research Donald W. Jugenheimer...[et al] by Jugenheimer, Donald W Material type: Text Publication details: New Delhi PHI Learning pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.072 ADV. Place hold Save to lists Add to cart (remove)
	6.		About face the secrets of emotionally effective advertising by Hill, Dan Material type: Text Publication details: New Delhi Kogan page 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.1019 HIL . Place hold Save to lists Add to cart (remove)

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