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1.
Advertising and consumer reaction in India a case study by
Material type: Text Text
Publication details: Jaipur Print well 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10420954 MAT .

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2.
Planning for power advertising A users' manual for students and practitioners by
Material type: Text Text
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 HAL .

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3.
Pandeymonium Piyush Pandey on advertising by
Material type: Text Text
Publication details: Gurgaon Penguin Random House India Pvt Ltd 2015
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1092 PAN , ...

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Williamson Magor Library | International Management Institute New Delhi