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	1.		Advertising and communication management by Ray, Michael L Material type: Text Publication details: New Jeresy Printice-Hall 1982 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 RAY . Place hold Save to lists Add to cart (remove)
	2.		Advertising worldwide Concepts, theories and Practice of International, multinational and global advertising Marieke K. De Mooij with Warren J. Keegan by Mooij, Marieke K. De Keegan, Warren J. Material type: Text Publication details: New York Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MOO . Place hold Save to lists Add to cart (remove)
	3.		The effective use of advertising media a practical handbook by Davis, Martyn P Edition: 4th ed. Material type: Text Publication details: London Century Business 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.14 DAV . Place hold Save to lists Add to cart (remove)
	4.		Advertising Principles and practice William Wells, John Burnett, Sandra Moriarty by Wells, William Burnett, John Moriarity, Sandra Edition: 4th ed. Material type: Text Publication details: New Jersey A Simon & Schuster Company (Prentice Hall) 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 WEL . Place hold Save to lists Add to cart (remove)
	5.		Advertising media sourcebook Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban by Turk, Peter.B Jugenheimer, Dobald W Barban, Arnold M Edition: 4th ed. Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10973 TUR(Ref). . Place hold Save to lists Add to cart (remove)
	6.		Advertising Thomas C O'Guinn, Chris T Allen, Richard J Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 2nd ed. Material type: Text Publication details: Cincinnati South-Western College Publishing 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 OGU . Place hold Save to lists Add to cart (remove)
	7.		Introduction to advertising media research, planning, and buying by Surmanek, Jim Material type: Text Publication details: Illinois NTC Business Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SUR . Place hold Save to lists Add to cart (remove)
	8.		International advertising realities and myths edited by John Philip Jones by Jones, John Philip Material type: Text Publication details: Thousand Oaks Sage publication 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 INT. Place hold Save to lists Add to cart (remove)
	9.		Advertising principles & Practice William Wells, John Burnett & Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Material type: Text Publication details: New Jersey A Simon & schuster company(prentics hall) 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 WEL . Place hold Save to lists Add to cart (remove)
	10.		Advertising media planning Jack Z. Sissors & Lincoln Bumba by Sissors, Jack Z Bumba, Lincoln Edition: (1st edition replace with 5th ed.,) ed. Material type: Text Publication details: Chicago NTC Business Books 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SIS . Place hold Save to lists Add to cart (remove)

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