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1.
Designing brand identitiy a complete guide to creating,building, and maintaining strong brads by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHE .

2.
Differentiate or die survival in our era of killer competition Jack Trout, with Steve Rivkin by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Chennai Westland Ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TRO .

3.
DRAFTFCB+ULKA Brand building advertising concepts and cases (Case Book II) M G Parameswaran, Kinjal Medh by
Material type: Text Text
Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10954 PAR .

4.
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Audio branding Using sound to build brand by Laurence Minsky and Colleen Fahey foreword by Philip Kotler by
Material type: Text Text
Publication details: New Delhi Kogan Page 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MIN .

5.
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Advertising & promotion Chris Hackley and Rungpaka Amy Hackley by
Edition: 4th ed. 
Material type: Text Text
Publication details: London Sage 2018
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 HAC .

6.
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What clients love a field guide to growing your business by
Material type: Text Text
Publication details: New York Warner Business Book 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BEC .

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