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1.
Shock marketing advertising, influence, & family values
Material type: Text Text
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR.

2.
Cases in Advertising & Promotion management John A. Quelch and Paul W. Farris by
Material type: Text Text
Publication details: Texas Business Publications Inc 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 QUE .

3.
Digital selling How to use social media and the web to generate leads and sell more by
Material type: Text Text
Publication details: London Kogan page 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 LEB .

4.
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Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp by
Edition: 10th ed. 
Material type: Text Text
Publication details: Delhi Cengage Learning India Pvt Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 AND , ...

5.
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Integrated advertising, promotion, and marketing : communicating in a digital world by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon: Routledge; c2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800954 MIS.

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