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1.
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Marketing for tourism J.C.Holloway & C.Robinson by
Edition: 3rd ed. 
Material type: Text Text
Publication details: London Longman group ltd 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.80991 HOL .

2.
Bodily regimes Italian advertising under fascism by
Material type: Text Text
Publication details: London University of Minnesota Press 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PIN .

3.
Recent developments in applied demand analysis alcohal, , advertising and global consumption E. Antony Selvanathan, Kenneth W. Clements by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Berlin Springer-Verlag 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 380.1'456631 SEL .

4.
The practice of advertising Edited by Norman Hart by
Edition: 4th ed. 
Material type: Text Text
Publication details: Oxford Buterworth-Heinemann 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 THE.

5.
Advertising by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York John Wiley & Sons 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BOL .

6.
Advertising Concepts and strategies Harold W. Berkman, Christopher Gilson, M. Joseph Sirgy by
Edition: 2nd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New York Random House 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'11 BER .

7.
Promotion analysis creativity and Strategy by
Material type: Text Text
Publication details: Massachusetts Kent Publishing Company 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 DOM .

8.
Advertising concepts and strategies Christopher Gilson and Harold W. Berkman by
Material type: Text Text
Publication details: New York Random Louse business devision 1980
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 GIL .

9.
Advertising Planning, implementation & control by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Ohio south-Western Publishing Co 1980
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 NYL .

10.
Advertising and communication management by
Material type: Text Text
Publication details: New Jeresy Printice-Hall 1982
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 RAY .

11.
Advertising by
Edition: 3rd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Virginia Reston Publishing Company Inc 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'0973 NOR .

12.
Advertising by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: Virginia Reston Publishing Company Inc 1977
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'0773 NOR .

13.
Advertising by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New York Macmillan Publishing Comapny 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 WEI .

14.
Creative strategy in Advertising by
Edition: 2nd ed. 
Material type: Text Text
Publication details: California Wadsworth Publishing company 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1322 JEW .

15.
Advertising worldwide Concepts, theories and Practice of International, multinational and global advertising Marieke K. De Mooij with Warren J. Keegan by
Material type: Text Text
Publication details: New York Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MOO .

16.
Kleppner's advertising procedure J. Thomas Russell, W. Ronald Lane by
Edition: 13th ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RUS .

17.
Promotion management and marketing communications by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New YOrk The dryden press 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SHI .

18.
Systematic approach to advertising creativity by
Material type: Text Text
Publication details: New YOrk McGraw-Hill Book company 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BAK .

19.
Introduction to advertising and promotion an intergragted marketing communications perspective George E. Belch, Michael A. Belch by
Edition: 3rd ed. 
Material type: Text Text
Publication details: chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BEL .

20.
Marketing on the internet multimedia strategies for the world wide web Jill H. Ellsworth, Mathew V. Ellsworth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc.
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ELL .

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