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1.
Current issues & research in advertising 1983 edited by James H. Leigh & Claude R. Martin by
Material type: Text Text
Publication details: Michigan Division of Research Graduate School of Business Aministration 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'05 CUR.

2.
International advertising realities and myths edited by John Philip Jones by
Material type: Text Text
Publication details: Thousand Oaks Sage publication 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 INT.

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