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	1.		New Marketing imperatives Innovative strategies for today's marketing challenges by Yovovich, B. G Material type: Text; Format: print ; Nature of contents: Publication details: New Jersey Prentice Hall 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 YOV . Place hold Save to lists Add to cart (remove)
	2.		Industrial marketing strategy by Webster, Frederick E Edition: 3rd ed. Material type: Text Publication details: New York John Wiley 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 WEB . Place hold Save to lists Add to cart (remove)
	3.		Winning and keeping industrial customers the dynamics of customer relationships by Jackson, Barbara Bund Material type: Text Publication details: Massachusetts Lexington Book 1985 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 JAC . Place hold Save to lists Add to cart (remove)
	4.		Industrial Marketing Analysis Planning and Control by Robert R. Reeder, Edward G. Brierty and Berty H. Reeder by Reeder, Robert R Brierty, Edward G., jt. author Edition: 2nd ed. Material type: Text Publication details: New Jersey Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 REE . Place hold Save to lists Add to cart (remove)
	5.		Going to market distribution systems for industrial products E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan research associates Bobbi carrey [et al] by Corey, E. Raymond Cespedes, Frank V., 1950- Rangan, V Kasturi Material type: Text Publication details: Boston HBS Press 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 COR . Place hold Save to lists Add to cart (remove)
	6.		Business marketing strategy - cases, concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty by Rangan, V. Kasturi Shapiro, Benson P. Moriarty, Rowland T. Material type: Text Publication details: Chicago Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAN . Place hold Save to lists Add to cart (remove)
	7.		Business marketing management Frank G Bingham, Barney T Raffield by Bingham, Frank G Raffield, Barney T Material type: Text Publication details: Ohio South - Western Publishing 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BIN . Place hold Save to lists Add to cart (remove)
	8.		The AMA handbook for managing business to business marketing communications J.Nicholas De Bonis,Roger S. Peterson by De,Bonis,J Nicholas Peterson,Roger.S American marketing association Material type: Text Publication details: Illinois NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BON . Place hold Save to lists Add to cart (remove)
	9.		Business-to-business marketing creating a community of customers Victor L. Hunter and David E. Tietyen by Hunter, Victor L Tietyen, David E Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUN . Place hold Save to lists Add to cart (remove)
	10.		Business marketing management by Bingham, Frank G Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 BIN , ... Place hold Save to lists Add to cart (remove)
	11.		Business to business direct marketing proven direct response methods to generate more leads and sales by Bly, Robert W Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BLY . Place hold Save to lists Add to cart (remove)
	12.		Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt and Thomas W. Speh by Hutt, Michael D Speh, Thomas W. Edition: 6th ed. Material type: Text Publication details: Fort Worth The Dryden Press 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUT . Place hold Save to lists Add to cart (remove)
	13.		Strategic industrial marketing Peter M Chisnall by Chisnall, Peter Michael Material type: Text Publication details: New york Prentice-Hall 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 CHI . Place hold Save to lists Add to cart (remove)
	14.		Industrial marketing analysis, planning and control Robert R Reeder, Edward G Brierty, Betty H Reeder by Reader, Robert R Brierty, Edward G Reeder, Betty H Edition: 2nd ed Material type: Text Publication details: New Delhi Prentice Hall of India 1991 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.8 REE , ... Place hold Save to lists Add to cart (remove)
	15.		The marketing of industrial products edited by Norman Hart by Hart, Norman Edition: 2nd ed. Material type: Text Publication details: London McGraw-Hill 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR. Place hold Save to lists Add to cart (remove)
	16.		Business market management understanding,creating and delivering value James C Amderson, James A Narus by Anderson, James C Narus, James A Material type: Text Publication details: New Jersey Prentice Hall 1999 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8 AND , ... Place hold Save to lists Add to cart (remove)
	17.		Business-to-business marketing A strategic approach Michael H Morris, Leyland F Pitt, and Earl D. Honeycutt by Morris, Michael H Pitt, Leyland F Honeycutt, Earl D Edition: 3rd ed. Material type: Text Publication details: Thousand Oaks Sage Publications 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 MOR(Ref.) . Place hold Save to lists Add to cart (remove)
	18.		Making markets how firms can design and profit from online auctions and exchanges Ajit Kambil, Eric van Heck by Kambil, Ajit Heck, E Van Material type: Text Publication details: Boston Harvard Business School Press 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 KAM . Place hold Save to lists Add to cart (remove)
	19.		Supply chain redesign transforming supply chins into integrated value systems Robert B. Handfield, Ernest L. Nichols by Handfield, Robert B Nichols, Ernest L Material type: Text Publication details: New Jersey Prentice Hall PTR 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.72 HAN . Place hold Save to lists Add to cart (remove)
	20.		Industrial marketing management A strategic view of business markets Michael D Hutt, Thomas W Speh by Hutt, Michael D Speh, Thomas W Edition: 2nd ed. Material type: Text Publication details: Chicago The Dryden Press 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 HUT . Place hold Save to lists Add to cart (remove)

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