Amazon cover image
Image from Amazon.com

Marketing by agreement :a cross-cultural approach to business negotiations

By: Contributor(s): Material type: TextTextPublication details: Chichester [England] : John Wiley and Sons: c1989.Edition: 2nd edDescription: xii, 326 pISBN:
  • 9780471921516
Subject(s): DDC classification:
  • 658.8 MCC
Summary: "Marketing By Agreement" relates ideals to realistic situations in the area of international business negotiations. It looks at the interorganizational negotiations which are crucial aspects of marketing and purchasing operations in a cross-cultural setting. The negotiation theme is developed via models showing the interaction of factors affecting outcomes and negotiation skills. Taking an international approach, the book relates concepts to the real world of negotiating sales/purchase, agency/distributorship, licence and joint-venture agreements. This second edition has been revised and expanded to meet the demands of a changing market, highlighting and aiming to formulate the skills necessary for effective performance.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 MCC (Browse shelf(Opens below)) Available 3336

Includes Bibliographical references and index.

Bibliography: p. 311-316.

"Marketing By Agreement" relates ideals to realistic situations in the area of international business negotiations. It looks at the interorganizational negotiations which are crucial aspects of marketing and purchasing operations in a cross-cultural setting. The negotiation theme is developed via models showing the interaction of factors affecting outcomes and negotiation skills. Taking an international approach, the book relates concepts to the real world of negotiating sales/purchase, agency/distributorship, licence and joint-venture agreements. This second edition has been revised and expanded to meet the demands of a changing market, highlighting and aiming to formulate the skills necessary for effective performance.

There are no comments on this title.

to post a comment.

Williamson Magor Library | International Management Institute New Delhi