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1.
Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by
Material type: Text Text
Publication details: Westport Quorum Books 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI .

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2.
Virtual monopoly building an intellectual property strategy for creative advantage from copyrights to trademarks,from copyrights to design rights by
Material type: Text Text
Publication details: London Nicholas Brealey Publishing 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 PIK .

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3.
Designing brand identitiy a complete guide to creating,building, and maintaining strong brads by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 WHE .

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4.
Intellectual poperty copyrights, trademarks and patents by
Material type: Text Text
Publication details: New delhi Cengage learning India pvt ltd 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 346.048 STI .

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Williamson Magor Library | International Management Institute New Delhi