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1.
Brand Asset management driving profitable growth through your brands by
Material type: Text Text
Publication details: San francisco Jessey Bass 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV .

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2.
Mass affluence 7 new rules of marketing to today's consumer Paul Nunes, Brian Johnson by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NUN .

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3.
Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.767 DYE .

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Williamson Magor Library | International Management Institute New Delhi