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1.
Cases in marketing management Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet by
Material type: Text Text
Publication details: New York John Wiley & Sons 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DAL .

2.
Global marketing strategy Susan P. Douglas, C. Samuel Craig by
Material type: Text Text
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 DOU , ...

3.
Marketing management Knowledge and skills J. Paul Peter, James H. Donnelly by
Edition: 4th ed. 
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PET .

4.
Strategic market planning problems and analytical approaches by Derek F. Abell and John S. Hammond by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1979
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 ABE , ...

5.
Strategic marketing problems cases and comments by Roger a. Kerin and Robert A. Peterson by
Edition: 5th ed. 
Material type: Text Text
Publication details: Boston Allyn and Bacon 1990
Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.8 KER , ...

6.
Business marketing strategy - cases, concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty by
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 RAN .

7.
Problems in marketing E Raymond Corey,Christopher H Lovelock,Scott Ward by
Edition: 6th ed. 
Material type: Text Text
Publication details: New York McGraw-Hill 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800722 COR .

8.
Driving brand value using marketing to manage profitable stakeholder relationships by Tom Duncan,Sandra Moriarty by
Material type: Text Text
Publication details: New York McGraw-Hill 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DUN .

9.
Marketing Management text and cases Michael R. Czinkota Masaaki Kotabe, David Mercer by
Material type: Text Text
Publication details: Massachusetts Blackwell publishers 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 CZI .

10.
Strategic marketing problems cases and comments Roger A Kerin Robert A Peterson by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Jersey Prentice hall 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KER .

11.
Marketing management cases for creative problem solving Laurence martin Weinstein, Madan Annavarjula by
Material type: Text Text
Publication details: Cincinnati South-Western College Publishing 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WEI .

12.
Marketing management text and cases by
Material type: Text Text
Publication details: Boston McGraw-Hill Irwin 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DOL .

13.
International marketing cases by
Edition: 6th ed. 
Material type: Text Text
Publication details: Cincinnati South-Western/Thomson Learning 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 JAI(Ref.) .

14.
Strategic marketing problems cases and comments Roger A Kerin, Robert A Peterson by
Edition: 10th ed.  
Material type: Text Text
Publication details: New Jersey Pearson Education 2004
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 KER(Ref.) , ...

15.
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Global marketing management A casebook by
Edition: 5th ed.  
Material type: Text Text
Publication details: Singapore Thomson/South-Western 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 QUE(Ref.) .

16.
Managing global marketing cases and text by
Material type: Text Text
Publication details: Boston PWS-Kent publishing Company 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 KAS .

17.
Global marketing management cases and readings edited by Robert D. Buzzell, John A. Quelch, Chritopher A. Bartlett by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Readings, Massachusetts, c1995. 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 GLO.

18.
case studies in marketing management edited by S. Ramesh Kumar by
Material type: Text Text
Publication details: Delhi Pearson/ copyright Richard Ivey 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAS.

19.
Marketing management strategy cases & problems Steven J. Shaw, John F. Willenborg & Richard E. Stanley by
Material type: Text Text
Publication details: Bombay PHI 1980
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 SHA , ...

20.
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Strategic marketing concepts and cases Russell Abratt, Michael Bendixen. by
Material type: Text Text
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 ABR .

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