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Systematic approach to advertising creativity by
Material type: Text
Publication details: New YOrk McGraw-Hill Book company 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BAK .
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2.
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Entrepreneurial behaviour by
Material type: Text
Publication details: Illinois Scott Foresman and Company 1989
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.04 BIR .
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Advertising creativity by
Material type: Text
Publication details: New Jersey Prentice Hall 1991
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR .
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Image from Amazon.com
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Technology and creativity by
Material type: Text
Publication details: Newyork Oxford university press 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 601.9 DAS .
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Harvard business review on breakthrough thinking by
Material type: Text
Publication details: Boston Harvard Business School Publishing 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 HAR.
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14.
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Creating and dominating new markets by
Material type: Text
Publication details: New York American Management Association 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MEY .
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