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1.
Branding in Asia the creation, development and management of Asian brand for the global market by
Material type: Text Text
Publication details: Singapore John Wiley & Sons 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827095 TEM .

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2.
Asia branding connecting brands, consumers & companies Edited by Bang Nguyen, T C Melewar & Don E. Schultz by
Material type: Text Text
Publication details: London Palgrave 2017
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827095 ASI.

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Williamson Magor Library | International Management Institute New Delhi