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1.
Advertising Planning, implementation & control by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Ohio south-Western Publishing Co 1980
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 NYL .

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2.
Essentials of advertising strategy Don E Schultz, Stanley I Tannenbaum, Anne Allison by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Illinois NTC Business Books 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 SCH .

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Williamson Magor Library | International Management Institute New Delhi