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1.
New and improved the story of mass marketing in America by
Material type: Text Text
Publication details: U.S.A. Basic Books 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 TED .

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2.
Managing big business edited by Richard S. Tedlow and Richard R. John by
Material type: Text Text
Publication details: Boston HBR 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.740973 TED.

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Williamson Magor Library | International Management Institute New Delhi