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1.		Consumer behavior by Mowen, John C Edition: 4th ed. Material type: Text Publication details: New Jersey Prentice-Hall 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8342 MOW , ... Place hold Save to lists Add to cart (remove)
2.		Consumer behavior a framework John C. Mowen, Michael S. Minor by Mowen, John C Minor, Michael Material type: Text Publication details: New Jersey prentice Hall 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MOW . Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The Art of high-stakes decision-making tough calls in a speed-driven world by J. Keith Murnighan and John C. Mowen by Murnighan, J. Keith Mowen, John C. Material type: Text Publication details: New York John Wiley & Sons Inc 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.403 MUR . Place hold Save to lists Add to cart (remove)

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