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1.
Advertising Concepts and strategies Harold W. Berkman, Christopher Gilson, M. Joseph Sirgy by
Edition: 2nd ed. 
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New York Random House 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'11 BER .

2.
Advertising concepts and strategies Christopher Gilson and Harold W. Berkman by
Material type: Text Text
Publication details: New York Random Louse business devision 1980
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.11 GIL .

3.
Consumer behavior Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy by
Material type: Text Text
Publication details: Lincolnwood NTC business book 1996
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 BER .

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