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Essentials of marketing research by William G. Zikmund and Barry J. Babin by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Delhi Thomas South-Western 2007
Availability: Items available for loan: IMI Delhi (1)Call number: 658.83 ZIK .

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Consumer behavior by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi: Cengage Learning India Pvt. Ltd.; 2023
Availability: Items available for loan: IMI Delhi (1)Call number: 658.8342 BAB.

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