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1.
Contemporary perspective on strategic market planning Roger A. Kerin Vijay Mahajan, P. Rajan Varadarajan by
Material type: Text Text
Publication details: Boston Allyn and Bacon 1990
Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 658.801 KER , ...

2.
Convergence marketing running with centaurs Yoram (Jerry) wind & Vijay Mahajan with Robert E. Gunther by
Material type: Text Text
Publication details: New Jersey Financial Times/Practice Hall 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIN .

3.
The 86 percent solution; how to succeed in the bigest market opportunity of the next 50 years Vijay Mahajan and kamini Banga with Robert Gunther by
Material type: Text Text
Publication details: Delhi Dorling Kindersley (India) pvt ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84091724 MAH .

4.
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Rise of rural consumers in developing countries Harvesting 3 Billion aspirations by Vijay Mahajan with Kathy Warbelow by
Material type: Text Text
Publication details: NEW DELHI Sage Publications India Pvt Ltd 2016
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.47091724 MAH .

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