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1.
Marketing metaphoria; what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman by
Material type: Text Text
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ZAL .

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2.
How customers think essential insights into the mind of the market by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 ZAL .

Place hold Save to lists Add to cart

Williamson Magor Library | International Management Institute New Delhi