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1.
Qualitative methods for marketplace research by
Material type: Text Text
Publication details: Thousand Oaks Sage 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAY .

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2.
Entertainment marketing & communication selling branded performance, people and places by
Material type: Text Text
Publication details: New Delhi Drling Kindersley (India ) pvt ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 790.2 SAY .

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Williamson Magor Library | International Management Institute New Delhi